Pledge 4 Plastics campaigns

Stakeholders and Partners
Aim

To raise awareness and encourage the public in W Sx to recycle more plastics by asking them to ‘pledge to recycle one more plastic bottle every week’

Objective

Creating a homework activity and an animated movie to inspire primary school children in W Sx to persuade their families to pledge to recycle more plastics via the campaign’s website.

To record the number of pledges to analysis the effect of ‘pester power’.

Impact
  • 14,380